Mexican Rodeo Extravaganza Celebrates 31 Years at the National Western Stock Show.

Rodeo fans from across the United States gathered Sunday afternoon at the Denver Coliseum to celebrate the 31st anniversary of the Mexican Rodeo Extravaganza, one of the National Western Stock Show’s most popular and enduring events. The nearly sold-out performance was hosted by world champion charro Gerardo “Jerry” Diaz, who has led the production for more than three decades. Blending traditional Mexican horsemanship with music, pageantry, and modern visual effects, the show highlighted the cultural significance of charro traditions. Diaz, a fourth-generation Mexican horseman from San Antonio, emphasized that the performance is designed to preserve history while delivering an emotional experience for audiences. “I want people to leave with a sincere feeling,” Diaz said. “The color, the music, the soul of the show—it’s like opera. Even if you don’t understand the language, you still feel the purity of it” - Kelly. Audience members of all ages found something to admire. Seven-year-old Daniella Greene, who traveled from Texas with her family, said her favorite part was the vibrant Jalisco ribbon dresses worn by the dancers. “I like the way they look when the ladies spin around,” she said. Others described the event as uniquely Denver. “It’s a one-of-a-kind, must-see experience,” attendee Marco Portillo said.

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As horses thundered across the arena floor and crowds clapped and chanted, food and beverage vendors remained busy throughout the Coliseum. Children waving Mexican and American flags participated in a mini excaramuza, adding to the festive atmosphere. Diaz produces the show alongside his wife, Staci, and their 22-year-old son, Nicolas, who now plays a major role in the operation. Jerry Diaz said he officially began transitioning responsibilities to his son last year. “It makes me proud,” Diaz said. “He handles a lot of the logistics from start to finish, but he still doesn’t make decisions without my consent.” Nicolas Diaz said the expanded role feels natural, having grown up behind the scenes of the production. “I’ve been in meetings with my dad my whole life,” he said. “I was learning even when I wasn’t speaking.”

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One of this year’s new additions was a Día de los Muertos tribute, conceptualized and directed by Nicolas. The segment featured painted horses, choreographed dancers, candlelight visuals, and music honoring loved ones who have passed. Jerry Diaz said he remains involved but is comfortable stepping back as his son takes the lead. Planning for the 2027 Mexican Rodeo Extravaganza will begin immediately. “It’s a year-long process,” Nicolas said. “The success comes from constant planning, creativity, and dedication.”